Passengers on delayed Delta flights across the country receive this booklet alongside Boxed snacks as they wait to board. The initial scope for this project was a one-page "about us" card with a discount code. But rather than incentivize customers with discounting, I opted to create a deeper connection through making a useful booklet of family-friendly activities to pass the time. Delta passengers can play sudoku, do crosswords, and solve visual puzzles that feature Boxed value props and hidden humor for adults. Our ideal customer is a traveling mom balancing work and family; if I can give her snacks for hungry kids and an activity they can do together, I can win her business.

VIEW IT: Delta Airlines “While You Wait”