Boxed’s private label, Prince & Spring, released an organic line of coffee in 2017. I wanted to match the elegance of its Vertex Award-winning packaging while solving a critical puzzle: How do you encourage customers to order coffee in bulk they’ve never tasted? I brought the tasting notes to life in a playful series of images that showcased each blend’s unique flavor profile. The campaign ran across Pinterest, Facebook, and Instagram alongside an interview I conducted with the Q taster who selected each blend. The campaign was written up in My Private Brand.